WIPJam @ MMM Session Details
July 30, 2012
Detroit, Michigan
All sessions are Monday, July 30; schedule subject to change.
9:00-9:30 - Welcome/Marketplace Pitches
Marketplace Pitches - short 3 minutes pitches - where there's an open mic for you to talk about your app, make a pitch for job openings you have, or look for partners for your ideas.
9:30-10:30am - NOOK Developer Workshop (Barnes & Noble) Master Class
Speaker: Tom Chavez, NOOK Developer Evangelist
Come and learn about the latest offerings from the NOOK Developer Program in this 45-minute deep dive.
9:30-10:00am - Mobile 101: Planning and Strategy
Speaker: Raj Singh, Tempo AI
Come hear from mobile industry veteran Raj Singh on how to plan your mobile strategy and make the key strategic decisions that should guide your work, whether you're new to mobile or an experienced developer.
10-10:30am - Quick Dive Into iOS Development Best Practices and Toolkit
Speaker: Mike Skupny, Future Help Designs
As a mobile developer there is an ever growing amount of resources and tools to help in your app development process. However without neglecting the resources available in Xcode here are some best practices and tools available to you. One of Future Help Designs' app developers, Mike Skupny, shares a quick summary of those best practices with you in review including: Memory management, Instruments (Profile, Leaks, Zombies), Storyboards, Multiple Targets, and Blocks.
11:00am-12:30pm - Microsoft Master Class
Speaker: Jennifer Marsman, Developer Evangelist, Microsoft’s Developer and Platform Evangelism Group
Use your HTML5 skillz to build Windows 8 apps and make crazy money - Windows 8 is a game-changer. Join this session to learn about the new platform for building Metro-style applications. Get an understanding of the platform design tenets, the programming language choices, and the integration points with the operating system and across Metro style apps. We will dive into HTML5 code, showing the new features that you will need to learn, like snapping, contracts and charms, appbars, and tiles. You will walk away with the fundamentals for building a Windows 8 application using HTML5. Finally, we will conclude with info on the new Windows Store, which gives you an easy way to sell your apps to an incredibly large global market, and some tips & tricks for getting rich with the Windows Store.
11:00-11:30am - Mobile Advertising In Your App
Speaker: Elgin Kim, Slacker Radio
Mobile advertising offers you a way to monetize your free apps. Learn from mobile ad veteran Elgin Kim how to maximize this opportunity.
Speaker: Jon Pielak, Coil Group
Users are closer to data, they touch it, feel it. BYOD, BYOA, it all means that the user is now in control. They don't like an interface? They download another app. Expectations are higher, yet they are ever-changing. Designers and developers need to work in sync to execute tight, rich experiences that have that 'feel factor' How do they create a vision that clearly defines what the user will love, while working together to stay true to the vision? Jon has been both a UX Director as well as a team lead on major initiatives for the CIA, Microsoft, and Bank of America. He will walk through a number of real life scenarios, reviewing failures and successes, and help all in attendance learn how to refine and retool their current UX process. This is for designers, developers, and the people they explain ROI to.
1:30-2:30pm - BlackBerry Master Class
Speaker: Tom Anderson, Senior BlackBerry Developer Evangelist
In 2003 Research in Motion invented the smartphone with the first release of the BlackBerry phone. Ten years later, in 2013, Research in Motion will release BlackBerry 10 and will forever change mobile computing. Get a sneak peak with the Road to BlackBerry 10 and learn the philosophy behind BlackBerry 10, the design utilizing QNX, and the options for developing software for the BlackBerry 10 platform.
1:30-2:30pm - Extending the reach of your Android Application
Speaker: Jonathan Engelsma, GVSU Mobile Applications and Services Lab
The Android platform offers a number of interesting ways in which apps and app content can be exposed to users, beyond the traditional use case in which the user launches the app by touching its launch icon in the app drawer. This talk will explore these platform features and show how they can be used to extend the reach of your Android app.
1:30-2:30pm Digital Globe Technical Master Class
Speaker: Olivier Ricordel, Digital Globe
Hurray! LBS is now mainstream and we need you! Join the ecosystem and learn about Maps, Location, Market Opportunities and Mobile API (including code!) that bring the power of satellite constellations instantly to millions of users.
2:30-3:30pm - 3D Graphics Programming on Android
Speakers: Hans Dulimarta, GVSU School of Computing
4:00-4:30pm - Vroom Vroom: Driving Ahead with the Auto Industry
Speakers: Matt Hovey, GM; Olivier Ricordel, DigitalGlobe
Like so many businesses, the auto industry is looking to third-party developers for innovation and new services. This session will feature speakers from major auto manufacturers on how mobile developers can capitalize on the huge opportunity in this space and drive away with revenues!
4:30-5:00pm - Using Analytics and Optimization Tools To Enhance Your App
Speaker: Bill Magnuson, AppBoy
There's a wide range of analytics tools available for developers today to learn about their apps' users. From data on monetization to getting a better understanding of how users navigate through your app, what should you be tracking, and how do you do it? Learn this and more in this session.
4:00-5:00pm - Red Hat OpenShift Technical Master Class
Speaker: Steven Citron-Pousty, Red Hat
Let's write code, not configure servers!
In this session, Steve will give a quick introduction to Platform as a Service (aka awesome-sauce for developers) with OpenShift as an example. After a few slides and your questions we will spend the rest of the time working with you to get your Web code (see the languages available on our website) up and running in less than 5 minutes. If time allows, we will also demonstrate how to connect your code to a back-end data store such as MongoDB and MySQL. The goal of this session is to have you leave with a laptop configured to run your code in the cloud for free! http://openshift.redhat.com
5:00-6:00pm - UnPanel - The Next 12 Months For Mobile Developers
UnPanelists: Sergio Bustamante II; Steve Citron-Pousty, OpenShift; Ben Rhodes, TechSmith; Raj Singh, Tempo AI
What will the next year hold for mobile developers? What are the key trends and topics you need to know about? Join our panel of industry experts as they lay out the roadmap for the next 12 months in mobile. This is your chance to get your questions answered about the topics that matter to you!