WIPJam @ CTIA Wireless 2011

March 24, 2011
Orlando, Florida

 

 
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WIPJam @ CTIA Wireless - A Day for Developers

Thursday, March 24, 2011

South Hall S330 Room C&D
Orange County Convention Center
Orlando, Florida

 

Come join us for a great day of networking and knowledge sharing on Thursday, March 24. We're focusing on something that's pretty important for mobile developers: how to make money! App stores are getting more and more competitive and it's getting harder and harder to build a business around low-priced apps, so come learn about other opportunities and markets that exist.

We will be taking a close look at ways for developers to build their businesses other than 99 cents at a time, including topics like:

  • Enterprise development -- getting started from the ground up, winning enterprise deals, and working with large organizations.
  • New product development -- there's a whole world of opportunities for mobile developers beyond consumer apps: hardware, platforms and products for other developers. How can you take advantage of them?
  • Business users -- check out the selling prices of business-focused apps; many of them go for 10x-50x the average consumer app, and others are able to charge hefty subscription fees. What's the key to cracking this market and cranking up your margins?
  • International markets -- there's a whole world of mobile users out there begging for content and apps. How do you reach them?

Registration is open!  Every WIPJam participant will receive a free exhibit pass to access CTIA and WIPJam.

If you would like to be WIPJam sponsor, please contact us!

AGENDA

10:00 am - Registration opens/coffee/demos

10:30 - Mobile Enterprise 101: Getting Started in Mobile Enterprise Development

Before we officially start at 11:00, come and learn about developing mobile products and services for enterprise customers from some leading companies in the industry. If you're just getting going in the mobile enterprise, this is the chat for you. 

Speakers:

  • Raj Singh, Entrepreneur in Residence, Stanford Research Institute
  • Ed Schmit, AT&T Developer Program

11:00 - Official Welcome

11:15 - Developer Storytelling

Come learn from three developers who have been there before, done it and gotten the t-shirt. Their talks will be focused on selling your apps and content in ways other than a simple 99-cent download, whether it's selling to business users, selling in new and different markets, or selling physical goods alongside mobile apps.

Our Storytellers:

  • Christian Birk, Endomondo: Monetizing Your App By Selling Other Products
  • Rafael Garcia, Venevision International: Targeting New Demographics and Regions
  • Vlad Savchenko, Sound of Motion: Going Beyond Software

12:00 pm  - UnPanel discussion: "Looking Beyond The 99-cent App Business Model"

As the "usual suspects" of app stores get more and more crowded, it gets harder and harder to stand out and sell your app. Come and learn about opportunities in new markets overseas, selling non-traditional products like hardware or accessories, how to get connected with companies who are hungry for apps, and more. Get your voice heard and your questions answered in our interactive UnPanel format!

UnPanelists:

  • Jason Serotta, Verizon Developer Community - learn from Jason about the process of building developer enablers and offering them through an operator.
  • David O'Neill, Viafo - David's company has vast experience building mobile apps, but has shifted its strategy to a platform approach. Learn about the thinking that's led them down this path.
  • Rick Orr, TabbedOut - Rick's company has a laser-like focus on a single vertical industry: restaurants and bars. Learn from him how this focus has helped grow the business, and about the challenges it has faced in integrating with existing industry-standard POS systems.
  • Christian Lindholm, Fjord - Christian and Fjord have worked with many large consumer and tech brands, delivering mobile solutions and design services. What are these brands looking for, and what opportunities exist for mobile developers to work with them?

12:30 pm - Lunch and demos

Enjoy some lunch on us and check out interactive demos from our sponsors and some other cool companies!

1:15 - Marketplace Pitches

Got a new service you want to share? Looking to find a developer or a partner for a project? You've got 2 minutes in front of our crowd!

1:45 - Developer Storytelling, Round 2

More developers share their experiences and answer your questions, based on working in the enterprise space, selling to enterprise customers directly and through mobile operators, and innovating in a large company.

  • Jon Ziskind, Zos Communications: Winning Enterprise Deals
  • Terry Hughes, Wmode: Selling To Business Users
  • Mark Spilotro, iKnowWare: Creating Enterprise Mobile Solutions

2:30 & 3:00 - Discussion Groups

Time to break out into smaller groups for some deep dives into some of the topics we'll cover earlier in the day. Learn from your colleagues and get detailed answers to your questions, and find out about new market developments and opportunities. Each topic will be run two times. Topics include:

  • Global App Stores - There's a whole world of mobile users out there hungry for content, and today's global app stores make it easier than ever to reach them. What are the best ways to drive your sales overseas, and what are users around the world looking for?
    • Leaders: Victor Shaburov, Handster; Ed Schmit, AT&T
  • Selling to the mobile enterprise and getting corporate/brand development deals - How do you break in to the enterprise market? What are companies looking for from mobile developers and how should you work with them? Learn about these issues and more.
    • Leaders: Jon Ziskind, Zos Communications; Philippe Gagné, Access2Sales
  • Partnering with mobile operators - Learn how to make the best use of the partnership opportunities offered by mobile developers, and how they can help you reach new markets.
    • Leaders: Jason Serotta, Verizon Developer Community; Marc Bolh, Ascendo
  • Mobile Enterprise 101, or "My Boss Got An iPhone and Now Wants Mobile Apps For Our Company" - Your boss got an iPhone, and now he wants a mobile strategy. How do you get started?
    • Leaders: Dave Okamoto, AT&T Developer Program; George Ackerson, KiwiTech
  • HTML5 and Mobile Web - Leave the web vs. native debate behind for a little while to focus on HTML5 and what it means for you as a developer.
    • Leaders: Brian Fling, Pinch/Zoom; Joe Monastieri, AppMobi
  • Building Services Using the Mobile Cloud - Cloud-based services open up a new realm of possibilities for mobile developers, particularly in enterprise services. What are the best ways to make use of cloud resources, and how are they being used today?
    • Leaders: Lisa Peterson, Neustar; Cathal McGloin, FeedHenry

3:30 - Discussion Wrap/Closing Comments

3:45 pm - Time to fly home!