MWC 2012 Sessions

 

Developer Stories of Adventure and Enlightenment

The best way to learn how things really get done in mobile development is to hear it from those who have been there, done that AND bought the t-shirt.   Come listen to three developers talk about their feats and triumphs. Learn from first-hand experience on winning, pivoting and moving at the speed of Mobile.

Storyteller #1 Raam Thakrar, Touchnote
A Fistful of Dollars in the land of milk and honey: How a startup smelled money, and realizing that code was not the answer (say what!), used the real world's appetite for mobile to restructure a business and lead the market.

Storyteller #2  Christian Geissendoerfer, Yoose
You Only Live Twice:  How the rapidly changing mobile ecosystem pushed a developer to the breaking point; but the ability to pivot the business model and reposition from Germany to Singapore, led to a hyper-local and successful edge.

Storyteller #3  Angus Fox, Multizone
Working & Winning with Two Old Schoolers:  How a startup got a mobile network operator to support an innovative native mobile application for policing which eventually led to a customer funded project.

Making Great Apps UnPanels (Agile style)

How do you make your app great – one that makes money, users love, and creates sustainability for you and your company?  We will explore this topic in more detail with four (4) UnPanels – agile style (short, fast, focused).

Great Apps #1  - The Morning after the good idea: Beyond Features & Functions
Facilitator:  Thibaut Rouffineau, WIP
Speakers:  Ed Schmit, AT&T; Suzanne Nguyen, Immersion; Lluis Esquerda, City Bikes

Great Apps #2 - When the idea isn't solely yours:  Working with content, brands, enterprise and verticals 
Moderator:  Josh Roshlin, xtify
Speakers:  Dario Laverde, HTC; Marcus Sigurdsson, McCann; Maria Alegre, ChartBoost

Great Apps #3 -  What’s an old idea, what’s a new idea:  Dan in the Hotseat
Facilitator:  Caroline Lewko, WIP
Speaker:  Dan Appelquist, BlueVia

Great Apps #4 - An idea is a dime a dozen, now where are those dimes? Exploring Revenue models.
Facilitator:  Carlo Longino, WIP
Speakers:  Jay Jamison, Blue Run Ventures; Alon Atsmon, iOnRoad Vasily Salomatov, AppGeyser

Reverse Pitches

We turn the table and put the sponsors in the hot seat.  They only get 1 minute to convince you why they rock!
Reverse Pitch #1 - Immersion, Cisco, HTC, Mozilla, Crittercism
Reverse Pitch #2 - Nokia, Twilio, Dropbox, inneractive, Opera
Reverse Pitch #3 - Neustar, Intel, InMobi, Nexva

WIP Marketplace

Pitches and Networking for Fun and Profit
You’re at MWC to make connections aren’t you?  Now it’s your turn to get up on stage, step up to the mic and tell the crowd about the position you need to fill, the kind of project your company is looking for.  Plus those suits are here, so throw yourself into the ring and pitch yourself, your company, your idea, needs, wants, and rants allowed too. 

UnPanel

UnPanels are known to be interactive, fun and definitely not boring.  Come and get a deeper dive on a topic, and have a chance to share your input too.

UnPanel #1 - Rock’n the Mobile Web
Now that the mobile world has moved on from the web vs. native debate; the question is how to take advantage of what the mobile web has to offer for your apps. Many of the old objections to the mobile web are disappearing, as mobile browser functionality improves and better distribution and monetization solutions arrive.   Meanwhile, the cross-platform opportunities and shortened cycle times that mobile web technologies offers are becoming essential for developers to pivot and keep up with the speed of mobile.   And then there is also Facebook Platform for Mobile bringing Social Distribution to Mobile. Come and learn what industry leaders and developers are saying about the mobile web, Facebook Platform for Mobile and learn how to rock your apps.
Moderator:  Thibaut Rouffineau, WIP; Carlo Logino, WIP
Speakers: James Pearce, Facebook; Bjorn Kilburn, HTC; Stephane Kurgan, King.com; Dominique Hazaël-Massieux, W3C;

 

Technical Presentations

Take a deep dive into the developer tools and resources offered by the following companies:

HTC, Intel, Nokia, Immersion, Mozilla, GTUG BarCamp

 

Discussion Groups

It’s the time for you to ask questions and enlighten your peers with your experiences on what works and what doesn’t.  In circles of chairs, each topic is lead by discussion leaders.  Choose the two topics that are most interesting to you.  See one we missed? – start your own on site.

1. Collaboration and Communications in Enterprise & Verticals
Enterprise is becoming a BIG space in mobile. It's still easy to get lost, so buckle up and get some ideas on where to go. 
Discussion Leaders: Nicole Brown, Cisco; Ilya Fushman, Dropbox

2  Social Connectors: Using LinkedIn, Facebook, Twitter and others to maximize virality
When your app only has 5 facebook friends thats a #fail. Make sure you are #winning with social media. 
Discussion Leaders: Dario Laverde, HTC; David O'Neill, ViaFo

3  Monetization/Rev Models, Making Money Your Way
There is no one shoe fits all, but get some advice on what rev model fits your App before it starts to collect dust.
Discussion Leaders: Bob Duffy, Intel; Ouriel Ohayon, AppsFire

4  Advertising for Fun and Profit
!!OVER HERE!! Now that we have your attention, come learn more about advertising.
Discussion Leaders: Offer Yehudai, inneractive, Bertrand Schmitt, AppAnnie

5  HTML5: Cross Platform Development for the Masses 
Is it time to hedge your bet on this x-development platform? Learn why it may be time.
Discussion Leaders: Christian Heilman, Mozilla; Wolfram Kriesing, uxebu

6  Discovery/Marketing: Tips and Tricks for Getting Your App Found and Downloaded
Tired of waiting for somebody to prick their finger on your needle in the haystack? 
Discussion Leaders: Brian Friedman, Nexva; Victor Shaburov, Opera; Terence Eden, inMobi

7  APIs: What's new in the world of device, network, and content APIs to drive great apps
Connect all the things! Make sure you are using all external resources to their full potential.
Discussion Leaders: Rob Groot, Neustar; Andrew Levy, Crittercism; Thomas Schiavone, Twilio

8. Location: Here, There, Everywhere
Other then burning through battery life, learn how to make your location app a crowd pleaser
Discussion Leaders: Thomas Steenbergen, Nokia; Jonas Karlsson, Idevio