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WIPJam @ CTIA Agenda
Monday March 22, 2010
That’s the day before CTIA opens! Come early!
N101, North Hall,
Las Vegas Convention Center (LVCC)
In Vegas Baby!
REGISTER NOW ! The last few Jams have filled up very quickly!
Developers! Get a free pass to CTIA by filling out this survey.
A unique event to maximize YOUR connections. An Unconference Format to learn what YOU want.
Here’s what you have to look forward to!
8:30 am Early Registration for Mobile Development 101
9:15 am Mobile Development 101
9:30 am Registration / Networking / Coffee / Displays
10:30am Welcome & WIP Buzz Session
10:45am UnPanel #1: Getting to Market Choices
11:45am Reverse Pitches / Opportunity Pitches
12:15 pm Lunch / Networking / Displays
1:30pm Deep Dive with Discussion Groups
3:30pm Discussion Group Wrap
4:00pm UnPanel #2: Monetization, Billing, Payments
4:45 pm Wrap
5:00pm - 7:00pm Speed Networking Reception - OPEN to everyone (if you happened to miss attending WIPJam, come and meet the great folks who did Jam!)
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Mobile Development 101
9:15am - 10:15 am
For those new to mobile development or needing a refresher, we’ll review the differences between native apps, widgets and web development; platform and runtime options, go to market/app store options and the decision making factors on making your choice.
- Overview on Platforms & Operating Systems - Robert Virkus, Enough Software
- Overview on Runtimes, Widgets & Browsers - Raj Singh, Skyfire
- Overview on App stores and other Got to market option - Carlo Longino, WIP
UnPanel #1 - Going to Market - A Review of the Opportunities
Are there too many choices for going to market? Which App Store is proving to really make developers money? Which is the easiest to work with? How do you make it to the Top 10? And what about the eStores, warehouses, OneAPIs, BONDI etc will they really work and make it easier? Let’s agree on developers’ key needs and send a loud and clear message to the big boys about what developer’s need now and expect in the near future.
UnPanelists:
- Mike Kosic, DreamTheme
- David Okamoto, AT&T Developer Program
- Martin Tannenfors, Samsung
- Tobias Kemper, Nimbuzz
- Patrick Mork, GetJar
Facilitators:
Caroline Lewko, WIP
Oren Levine, Nokia
UnPanel #2 - Money, Money, Money Money….. Money
We’ll take a look at billing and payments - subscriptions, in-app sales, advertising, micro payments. Talk to those who have made it work, or can help YOU make it happen.
UnPanelists:
- Adam Kerr, Bango
- Ron Hirson, Boku
- FeliCa rep - tbc
- Pooj Preena, Hi-Media
Facilitators:
- Caroline Lewko, WIP
- Thibaut Rouffineau, WIP
DISCUSSION GROUPS – DEEP DIVES
The room is divided into 7 circles of chairs. A discussion topic takes place in each circle, lead by discussion leaders and subject matter experts. When time is up, attendees move to a new circle and topic of choice for a maximum of 2 sessions to attend.
Topic / Circle
Let’s Focus on SOLUTIONS!
1. Merchandising Your Application
2. Cross Platform Development
3. Mobile Web Development
4. Social Networking! How to Really Connect with Customers
5. Use Location to Make Your Mobile Apps Stand Out
6. Getting the most out of Feature Phones and Quick Messaging Devices
7. Working with other devices/tablets
DISCUSSION GROUP TOPICS
1. Merchandising Your Application
You’ve got your App on an App store – now what? We’ll look at on-desk and off-deck strategies to help you influence and increase downloads; including presentation, ratings, recommendations, and other tricks, along with monetization strategies like in-app sales and couponing
Discussion Leaders:
- Benjamin Jacobsen, MobSpot
- Darius Gandhi, HipVoice
2. Cross Platform Development
No developer can be an expert in all platforms. What defines a good platform? How do you choose? How do you get global reach? Do you have to choose, or are there enough tools available to solve this dilemma? Should you partner with just one device provider and one carrier? We’ll talk about how to get your application global and cross-platform through building the right partnerships and using the right development tools
Discussion Leaders:
- Robert Virkus, Enough Software
- Shivakumar Mathapathi, Application Software Inc.
3. Mobile Web Development
Mobile web development promises productivity, code re-usability, direct routes to market… What’s myth what’s reality? What are the working strategies to generate revenues from mobile web? Competing with apps or testing the waters before app launch?
Discussion Leaders:
- Tony Hartley, MoSync
4. Social Networking! How to Really Connect with Customers
Find out how to connect Facebook and twitter to your application to engage and keep your customers.
Discussion Leaders:
- Sean Thompson, GoSub60
- Jennifer Byrne, Verizon Developer Community
5. Use Location to Make Your Mobile Apps Stand Out
Whether you are developing apps for the enterprise or consumer adding location can make your solutions stand out. How can you differentiate your mobile apps by building location features into them? What are the pros and cons with different mapping tools and APIs? What will the next generation of location-aware apps look like? Augmented reality? Persistent location tracking? Multiple uses of content? 3D models and real views?
Discussion Leaders:
- Laura Diaz, NAVTEQ Network for Developers
- Jon Ziskind, Zoscomm
6. Getting the most out of Feature Phones and Quick Messaging Devices
Did you know that over 75% of the market does NOT have a smart phone? Find out the sweet spots of developing for features phones and quick messaging devices, in North America and around the world.
Discussion Leaders:
- Peter Ocampo, AT&T
- Marc Bolh, Ascendo Inc.
7. The next Wave for Mobile Development: Emerging Devices
The handheld phone…. its not the only mobile device anymore. Enterprises from transportation to medical companies are using a variety of handheld devices, and consumers are also being given more choices for their work, home & entertainment. This session will look at an emerging range of new hardware & computing devices from iPads, medical devices, and various m2m opportunities and what you need to know about developing for them including the ever changing OS landscape, new app store models, evolving IO standards like multi-touch & accelerometers and growing market opportunities.
Discussion Leaders:
- Maryann Iannitti, Intel
- Neeraj Choubey, Dell Mobile
