WIPJam @ CommunicAsia

Wednesday, June 16, 2010
Hall 3, Meeting Rooms G&H
Singapore Expo in Singapore

We are thrilled to be hosting our very first WIPJam at CommunicAsia on June 16, 2010.

11:00am - 5:00pm : WIPJam at the Expo, Hall 3 Meeting Halls G & H Registration is open!
6:30pm -10:00pm: WIPJam After Party at Brewerkz Sign up for the party!

See you in Singapore.

Jam On!

AGENDA

10:30: Registration and Coffee

11:00 am: Mobile 101: WIP Mobile Development Primer
For those new to mobile development or needing a refresher, we’ll review the differences between native apps, widgets and web development; platform and runtime options, go to market/app store options and the decision making factors on making your choice.

- Overview on Platforms and Operating systems.: André Schmidt , Enough Software
- Overview on Browsers, Web and Widgets: Alex Jonsson, MoSync
- Overview on App Stores: Caroline Lewko, WIP

12:00 pm- Networking Lunch
Always a crowd pleaser to maximize your connections! Lunch is served in the room over displays, demos, and networking. Bring plenty of business cards.

1:15 WIP Buzz Session: What do YOU think is the biggest announcement of the year and how does it affect mobile development. Does Californews rule with the likes of Google I/O and the latest news from Apple.....

1:30 am - UnPanel Session #1 - Getting to Market on the Path of Least Resistance
Step 1 - Build an App
Step 2 - Place in App Store
Step 3 - Sit back and watch the money rolllll in! We wish it was that simple.
Developing an application and getting it to market is about making choices. Find out where the opportunities are in platform and device choices. Learn tips on working with the over 77 App Stores currently available. What are the options to get in the top 10? How do you get the maximum out of your placement and the minimum time placing your application? App development is not an armchair sport - find out some insider information on marketing your app and building relationships with the decision makers.

Speakers:
Alex Jonsson, MoSync
John Wernecke, NAVTEQ
Emmanual Allix, InMobi
Ashish Thomas, SingTel
David Lim, RIM
Chandrashekhara A, muvee

Facilitator:
Caroline Lewko, WIP

3:00 pm - Discussion Groups
The room is divided into 7 circles of chairs. A discussion topic takes place in each circle, lead by 1-2 discussion leaders. When time is up, attendees move to a new circle and topic of choice for a maximum of 2 sessions to attend. Learn from the wisdom of the group!

1. Cross Platform Development
No developer can be an expert in all platforms. What defines a good platform? How do you choose? How do you get global reach? Do you have to choose, or are there enough tools available to solve this dilemma? Should you partner with just one device provider and one carrier? We’ll talk about how to get
your application global and cross-platform through building the right partnerships and using the right development tools.

Discussion Leaders:
Royyuru Avinash, tenCube
André Schmidt , Enough Software

2. Mobile Web Development
Mobile web development promises productivity, code re-usability, direct routes to market… What’s myth what’s reality? What are the working strategies to generate revenues from mobile web? Competing with apps or testing the waters before app launch?

Discussion Leaders:
Olaf Lohmann, TheMobileGamer

3. Merchandising and Marketing your Application
You’ve got your App on an App store – now what? We’ll look at on-desk and off-deck strategies to help you influence and increase downloads; including presentation, ratings, recommendations, and other tricks, along with monetization strategies like in-app sales and couponing.

Discussion Leader:
Raghu Chandrapati, Yoose
Clive Wright, Xybec

4. Augmented Reality
In 2009 Augmented Reality has changed everything mobile : gaming, navigation, infotainment have all been affected by this new user experience concept. How can developers make the best use of Augmented Reality? What revenue opportunities on what devices can we really expect?

Discussion Leader:
Colin Miles, Pop net

5. International Go to Market Strategies
Where are the best opportunities - emerging markets or western markets? Do India and China truly hold the promise of success for mobile app developers from afar? What are some of the ways to get into these markets and be successful?

Discussion Leader:
Kevin Chia, Clear Hub
Rohit Dadwal, Mobile Marketing Association Asia Pacific Limited

6. Mobile Payments
We’ll take a look at billing and payments - subscriptions, in-app sales, advertising, micro payments.
Talk to those who have made it work, or can help YOU make it happen.

Discussion Leader:
Chris Silverson, hyperWALLET

7. Financing your Venture
This session will take a look at the options available to help you finance your venture from angels to VCs and various government programs.

Discussion Leaders:
Varum Arora, Home Camera
Alex Toh, Mobile Alliance of Singapore

4:30 pm Discussion Group Wrap
Let's hear from all of the groups so you don't miss out on anything!

4:50pm Opportunity pitch : tell us what you're looking for in 3 minutes!
Do not be shy! If you're looking for expertise, for the solution to a specific issue or for a specific product, just step up and tell the Jam what you're after.

5:00PM - End of WIPJam session :-(