iPhone App Store
Parent company
Apple
Launch Date
June 27, 2008
Overview
The Apple App Store is a service for the iPhone, iPod Touch and iPad created by Apple Inc which allows users to browse and download applications from the iTunes Store that were developed with the iPhone SDK and published through Apple. They are available to purchase or free of charge, depending on the application. The applications are downloaded directly to iPhone or iPod Touch. The App Store is also available within iTunes. The App Store is accessible from the iPhone and iPod Touch via an iPhone OS application by the same name.
With over 100000 applications and 3 billion downloads to date the App Store is the biggest mobile device application store, but is only available for the iPhone and iTouch.
APP Store Stats and Facts
Regions and Countries
Worldwide, with country specific stores for local variants
On Device Discovery
(on device web portal, on device application, installation from PC, other)
Web, on device application, PC application
Potential Install Base
(# of Devices/# of Subscribers in market)
~120,000,000 iPhone + iPod Touch + iPad(Sept 2010)
Install Base
(# of Devices/# of Subscribers currently available)
~120,000,000 iPhone + iPod touch + iPad(Sept 2010)
# of applications in store to date
225,000 currently available (June 2010)
Downloads to date
6.5 billion (Sept 2010)
Application Pricing Options
Free and Paid
Application Categories
All
App Store consumer website (link)
http://www.apple.com/iphone/apps-for-iphone
Developer Submission Facts
Platform/Development Environment
Runtimes Supported
Objective C
Operating Systems
Mac OS X, iPhone, iPad, iPod touch
Devices Supported
iPhone, iPod Touch, iPad
Time to market
(Stated time from submission to publication)
Undisclosed
Program Joining Fee
$99, $299 for Enterprise
Application Signing Fee
Free
Application Signing/Certification Process
http://developer.apple.com/support/iphone/appsubmission/
Submission Fee
Free
Regional Submissions
(one time, or multi-submissions)
Multi submission
Developer % of Revenue Share
70%
Billing/Revenue Options
Credit Card on iTunes account
App Store developer website (link)
http://developer.apple.com/iphone/program/
Comments
Great infographic by GigaOm on the appstore economy:
http://gigaom.com/2010/01/12/the-apple-app-store-economy/
campbieil
January 15, 2010
at 1:21 AM
Great project to share experiences on the appstore, Winning iPhone strategies: http://www.scribd.com/doc/22647946/Winning-iPhone-Strategies-Report
Advices:
#1 You got form (existing brand name)
#2 Get lucky
#3 Use pricing cleverly
#4 Create great PR
#5 Advertise your app
#6 Get Help
campbieil
December 4, 2009
at 7:41 AM
Apple iPhone sales figure gathering:
Q3 2007 270,000 270,000
Q4 2007 1,119,000 1,389,000
Q1 2008 2,315,000 3,704,000
Q2 2008 1,703,000 5,407,000
Q3 2008 717,000 6,124,000
Q4 2008 6,892,000 13,016,000
Q1 2009 4,363,000 17,379,000
Q2 2009 3,790,000 21,169,000
Q3 2009 6,900,000 28,069,000
Q4 2009 7,400,000 35,469,000
campbieil
November 19, 2009
at 7:26 AM
iphone appstore SEO - 12 ways to improve your iphone app ranking from the mJelly blog post:
http://blog.mjelly.com/2009/10/iphone-appstore-seo.html
1. Do your keyword research
2. Optimize your keyword list
3. Optimize your description text
update: It seems this no longer works at all for new listings (existing listings still get the benefit) - thanks to Aaron from The Appency Press for the info in the comments
4. Use keywords in the app title and developer name
5. Use numbers or the letter A in the app title
6. Encourage reviews
7. Use price drops
8. Make your icon active
9. Buy downloads
10. Make the most of your screenshots
11. Promote your app
12. Understand app store analytics
Bonus Tip: List your app in directories
clewko
October 30, 2009
at 9:01 AM