Blackberry App World
Parent company
BlackBerry
Launch Date
April 1, 2009
Overview
BlackBerry App World is an application distribution service and application by Research In Motion (RIM) for certain BlackBerry devices. The service provides BlackBerry users with an environment to browse, download, and update third-party applications.
Customers in 18 countries across the global can take advantage of App World, with application pricing ranges from free to a maximum of $999, developers take an 80% share of the revenue.
Update (June 16, 2010) App World 2.0
Search Function: Searching for apps in version 2.0 of the App World is drastically improved and should return more relevant and better results.
Carrier Billing: A user will be able to put charges on their credit card or carrier bill instead of paying through PayPay (although PayPal will still be supported).
BlackBerry ID: A user will be able to create a BBID so they can transfer and access their apps should they ever change to another BlackBerry smartphone.
QR Barcodes: Vendors and developers will be able to create a barcode for their product in the BlackBerry App World (2.0) that a user can scan and then be directed to the download page.
APP Store Stats and Facts
Regions and Countries
Italy, France, Spain, Germany, Ireland, Austria, Luxembourg, Belgium, Netherlands, Portugal, Channel Islands, US, Canada, UK, Argentina, Brazil, Chile, Mexico and Venezuela New Zealand, Australia see http://bit.ly/4yv5YB for more details.
On Device Discovery
(on device web portal, on device application, installation from PC, other)
Web Portal, Mobile Website, on device application
Potential Install Base
(# of Devices/# of Subscribers in market)
~ 34.1 Million (April 2010)
Install Base
(# of Devices/# of Subscribers currently available)
~ 34.1 Million (April 2010)
# of applications in store to date
7000 (May 2010)
Downloads to date
1 Million a day (April 2010 WSJ)
Application Pricing Options
Free Apps now an option. Tiers increment by $1 USD from $2.99 to $19.99 Tiers increment by $10 USD tiers from $19.99 to $99.99 Tiers increment by $50 USD tiers from $99.99 to $599.99 Tiers increment by $100 USD tiers from $599.99 to $999.99
Application Categories
Business, Entertainment, Finance, Games, Health & Wellness, IM & Social Networking, Maps & Navigation, Music & Audio, News, Photo & Video, Productivity, Reference & eBook, Shopping, Sports & Recreation, Travel, Utilities, Weath
App Store consumer website (link)
http://www.blackberry.com/appworld
Developer Submission Facts
Platform/Development Environment
Runtimes Supported
BlackBerry® MDS Runtime (Ending Dec 09 and integrated intoJava), Blackberry Widgets
Operating Systems
BlackBerry App World is available for BlackBerry smartphones running BlackBerry® Device Software v4.2 or higher, with a trackball or SurePress™ touch screen
Devices Supported
All BlackBerry devices: Bold, Curve, Storm etc.
Time to market
(Stated time from submission to publication)
Undisclosed
Program Joining Fee
No
Application Signing Fee
No
Application Signing/Certification Process
https://appworld.blackberry.com/isvportal/home/guidelines.seam?cid=6396
Submission Fee
$200 for 10 applications
Regional Submissions
(one time, or multi-submissions)
One time
Developer % of Revenue Share
70%
Billing/Revenue Options
PayPal, Credit Card, Carrier Billing
App Store developer website (link)
http://www.blackberry.com/developers/appworld
Comments
Hi There,
We have had a great experience with AppWorld and our application Snaptu (m.snaptu.com). I think the native client appstore experience is the key, and the featured carousel in particular is a very powerful storefront. Given BlackBerry’s loyal and growing user base I think App World should go from strength to strength.
simondmd
January 4, 2010
at 1:20 PM
Hi, I represent Widality, a company that has achieved the status of being the most popular business app on BlackBerry App World. The app is called “Call Time Tracker by momentem” and if you to to our website http://www.momentem.net and click the News tab, there’s an article written by me, dated Nov 4, talking about what we have learned from being one of the launch apps on App World. We love App World and we love what RIM has done for our business - keep it up!
momentem
November 7, 2009
at 7:05 PM