As a preparation for our discussion group for WIPJam at Mobile World Congress on Getting Cool content from the Cloud, and to follow up on the various discussions on the mobile web we have invited Malik Saadi from Informa to share some of his views and thoughts based on his report Mobile Web Application Developement. In this article Malik explains how the emergence of a fragmented smartphonosphere will make native development incredibly more difficult to scale and thus less and less economically viable and why mobile web development might be the savior for developers and brands alike looking to target larger audiences.

Malik Saadi Principal Analyst Informa
Mobile cloud computing will shift applications development to the Web
Despite the proliferation of smartphones and efforts of promoting native development and runtime platforms, Web-based services are emerging as cost-effective challengers that could take application runtime to the Web environment. Not only will this allow the...