Mobile in Travel APAC
Date/Time:
May 9, 2012 to May 10, 2012
Location:
Raffles City Convention Centre
Singapore
Singapore
Event Web Site:
http://events.eyefortravel.com/travel-distribution-summit-asia/agenda.shtml#4
Description:
Keep Pace and Capitalize on Mobile Consumer Behaviour & Technology
Asia Pacific has the largest number of mobile subscribers in the world with over 2.1 billion phone subscriptions in 2010, coupled with a forecasted growth of 50% by 2020. Hear how mobile consumers’ demands, decisions and buying behaviour differs from the desktop – What opportunities and benefits do mobile devices offer over traditional touch points and channels?
•1 in 5 hotel searches are now coming from mobile devices. Analyse how travel brands are successfully leveraging this unstoppable force to engage, influence, market and sell at every stage of the travel consumption journey
•Understand which devices & platforms are most popular amongst your target markets and how this will develop as the battle for mindshare heats up
•Take advantage of geo-located mobile merchandising to target and up-sell mobile users at every stage of the travel consumption journey
•Adapt your mobile offerings to Business vs. Leisure mobile travellers –How do their needs differ?
•Plant the seeds for profit: Hear expert predictions