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I was asked lately to talk about fixed/mobile internet convergence as part of the July Momo Munich focusing on "One internet – convergence of the mobile and fixed interwebs" ...

Obviously a topic quite far from my usual appstore comparison pitches and other developer advocacy... but it stroke a chord. Maybe because the first marketing words I heard at engineering school were "fixed / mobile convergence is going to revolutionize the world"  ...

Anyway I used the occasion to rant "slightly" about how every time someone tries to sell a new convergence of some form they always use the same 5 slides: Wake Up, Go to Work, Have a meeting, socialize, Relax... And at each stage explaining why their version of convergence would change your life...  Concluding with a call to convergence marketers to think a bit more about their messaging and value prop, and give us something a bit different.

The slide pack might be a bit arcane without the voice-over but you should get the gist...