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Developers continue to be in hot demand as we enter 2012 with many events eager to cater to them - so many events it is becoming much harder to choose which to attend.  I see operators/carriers doing more and more to attract developers to their SDKs and APIs.  A couple of years ago, only a few were hosting developer events; now all are hosting at least one per year with many additional hackathons, seminars and workshops.

Much more emphasis will be placed on how developers can make money with their applications.  More events with this focus will be forthcoming in 2012 and beyond.  All conferences will include it as one of their conference streams if they are not dedicated the whole conference to it.  Other prominent areas include: Mobile Payments, NFC and Social Media and anything to do with Apps.

Mobile World Congress will continue to attract large numbers of mobile ecosystem members including developers.  GSMA really hit a home run with App Planet at MWC in 2010 and will...

Today we have another MWC preview post from one of our Developer Advisory Board members, Derrick Fountain, from W3i. 

WIP: Hi, tell us a little bit about yourself and what you and your company do.

DF: My name is Derrick Fountain.  I’m the Product Manager for the W3i Ad-Funded Payment Platform and Apperang product.  The first is a monetization solution for freemium iOS games that have in-app purchase capability, allowing gamers to earn virtual currency for installing apps being promoted by our advertising partners.  The second product, Apperang, is a similar model, except we incentivize users with real cash instead of virtual currency for installing recommended apps.  The Apperang iOS app was approved a week ago, and we are wrapping up the first update in preparation for a big market launch in the coming weeks that will include both an iPad and iPhone/iPod touch versions to augment the existing website version.

Prior to W3i, I was the Product Manager at Internet Broadcasting,...