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Recently I went to a Constant Contact seminar in New Westminster, it seems to me that it is very easy to fall into a boring formula of sending the same newsletter each week. On another note, Constant Contact still has not figured out a way to embrace mobile with each email that is opened is not registered in their database, and most of their templates are not mobile friendly either.

I feel with social media marketing rapidly expanding to companies around the world, email marketing is not to be forgotten. There is incredible value in having a newsletter, promo, poll etc sent directly to somebody who is interested in your content.

Here are my top 3 ways to make sure that there is continued success with more subscribers and higher click-through rates.

1) Take advantage of those Raving Fanatics, the ones who open your email ever single time and go through your content. They are the ones who talk about you, that recommend you and there is a good chance they will offer you some...