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Having an effective testing strategy is an essential part of the mobile development process. But successful testing goes well beyond just finding bugs in your code -- it includes optimizing the power and data consumption of your app as well. If an app sucks a battery dry or -- in the face of usage caps -- pulls down too much data, it won't have a long life with users. Moe Tanabian from Intuigence Group, is a team of Wireless and Mobile engineering experts specialized in designing and testing engineering aspects of mobile and CE device User eXperience (UX) including smartphones, connected tablets, smart TVs, and in particular Android devices, stopped by to give us some insight and tips into how developers can make sure they're testing properly, and make their app as power-. data-, and user-friendly as possible.

WIP: Hi, please introduce yourself and tell us a bit about what the Intuigence Group does.

MT: My name is Moe Tanabian and I’m the managing partner at Intuigence Group...

We’ve know for a while that that apps are the key driver in the mobile industry today, driving the demand for devices and network time.  The big players in the industry recognize that too, so are constantly on the lookout for new mobile applications that meet the requirements and imagination of their customers.

There are a variety of entry points to get you and your app noticed, including the AT&T Open Call Contest whose deadline for entry is Tuesday, March 8, 2011.  Get your app in now so you don’t miss out on this opportunity.  

Here’s why we like this contest. Not only is it a great way to get noticed in front of the right decision makers at AT&T, they and some of their partners who participate in the judging (I was a judge last year and will be  again this year), offer alot of advice and connections.  So even just getting a judging/pitch time is a big win!  There are over 100 spots open – so lots of opportunity!

We had an opportunity to speak with Andrea Morton the...