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One week to go before wipjam in London, so here's our penultimate take on the Mobileapps2.0 theme. After a deep focus on the technical issues this week's interview (with a slight delay) will be looking at the marketing issues for developers or how the "race for the deck, winner takes all " is changing to a seemingly random brownian movement of marketing activities...

Noam Yasour (@nyasour) from Inmobi tells us more about how Froggy jump from Invictus made it to a commercial success.

TR: Tell us about an application that caught your eye lately?

NY: Froggy Jump from Invictus Games. It's a free game and has been downloaded over 3M times and had numerous updates, adding more content and features to the game. The game is based on a type of a freemium model - combination of mobile advertising and in-app purchases and proved to be very successful for Invictus Games. We have a full view of the case study downloadable here.

TR : What do you think they do right?

NY :   Most...

WIP was represented at CommunicAsia in Singapore this year by Teresa and I, from June 14th to 18th.  My favorite things about Singapore - the food of course (pepper chili crab the new favorite) and the great energy of the people.  Whereas in Vancouver we have two types of high rises - those with green glass, or those with blue glass (quite boring); Singapore is much much more interesting.  Take a look at the picture of this new building in Singapore, a combined hotel, casino and botanical gardens - ready to beat the next tsunami!  CommunicAsia is moving to this location next year!

We started the week attending a series of events hosted by the Canadian High Commission in Singapore, who always does a nice job of supporting Canadian companies.  For a change this year, we did site visits, one to SingTel and the other to StarHub. 

Interesting in the different approaches of the two  companies, SingTel being very aggressively international with interests in the following operators for...