Google Adds Apps To Search Results
Google announced yesterday that it's added iPhone and Android apps to its search results when users search from a mobile device running one of those platforms. So, for instance, if a user searches for "download shazam", the top search result should be a link to the relevant app in the Android Market or iTunes App Store. In theory, anyway -- Marshall Kirkpatrick from Read/Write Web says there are still some kinks that need to be worked out (indeed, I can't seem to get it to work on my Droid Eris running Androind 2.1 yet).
One of Thibaut's current interests is what he calls "App Store Placement Optimization", or APO for short. Just like search engine optimization, APO is concerned with making apps appear at the top of search and other listings in app stores. As the number of apps grows and grows, APO will become an important skill for companies and people trying to drive downloads and sales of their apps.
The question then becomes, how will Google's app results work, and how will...