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In the lead-up to Verizon’s Developer Conference 2010, WIP sat down for a frank Q&A with Terry Hughes and Tom Mullen from Widality, to discuss a few highlights from their latest app developer white paper: Squaring up to the app challenge. Meet Terry at the Verizon Developer Conference where he is leading a WIPJam panel on how to stop sucking wind as an app developer!

Some quick background: Widality is the developer of one of the popular BlackBerry business app momentem. The company was recently acquired by Wmode, a leading managed-services provider of mobile Internet services to operators. Now, as a new business unit in Wmode, the team is “expanding the widality of apps”, helping app providers to get above the noise and monetize, by delivering scalable quality services.

Terry is the Head of Market Development for Widality. Tom is the CTO of Wmode.

WIP: Congrats on the merger. Why Wmode?

Terry: Since the launch of our momentem app + service on BlackBerry App World over a year...

Terry Hughes, president and CMO of Widality, developers of the BlackBerry business app Momentem, sent us this report from RIM's recent WES 2010 event in Florida. If you'd like to report on a mobile event you're attending and have your report and company featured on the WIP blog, send me an email at carlo at wipconnector dot com! Thanks Terry (celebrating the 100,000th registered user of
Momentem live at WES), and take it away!

As the developer of a B2B app / service exclusively available for BlackBerry users, I wanted to share my thoughts on WES and on RIM’s strategy too.

Although BlackBerry is way more of a consumer-focused company than ever before (as witnessed by will.i.am of the Black Eyed Peas doing a keynote!), much of the emphasis was on good old fashioned things like B2B solutions, the needs of the enterprise for mobility, and making money -- yes, making money isn’t a dirty word after all!

RIM appeared assertive and confident, partly because they had made it into the...