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Blurry-jour !   

I started the year talking about blurry boundaries that blur, capturing the spirit of experimentations we're seeing among API providers...

April comes and I'm far from looking like a fool... many wish they could claim the same:

• The Blackberry Playbook runs Android... Android Market distributes Qt  ... but not WP7 and  not a good number of Nokia phones by 2012... And in case you wondered the Playbook won't run Qt as the app is NDK based... 
• With 118 app stores you would think that the likes of Amazon or operators would try to make developers' life easy... well think again! A majority of developers put their apps in 1-2 stores only, because placing apps in stores is just too painful... 
• There's a PR workaround though... it's called exclusive distribution. If you're not able to do a Rovio type exclusivity... no  need to worry! Just don't bother putting your app into any other store and call it "exclusive distribution". You can also do like Amazon and...

You might think :

"Who has time to read this newsletter when there's so much to do before Mobile World Congress? "

And you might even utter:

 "Who has time to write a newsletter... don't you have a WIPJam to prepare? "

And a rack of tee shirts to line up! "

Yes I do and  many more things, too!! 

• Get the logistics sorted out with the WIP tips and SIM cards tips  and find new chairs as WIPJam is going XL with 100 additional seats available.
• Download the WIP Survival Guide to Mobile World Congress or even better get the mobile app version with the WIPJam app for Android,  Nokia and iPhone (visit your favourite store in the coming days and look for WIPJam)
• Sign up for some of the "cliffhanger" developer events:
  • What will Nokia announce at it's Nokia developer day on Monday ?
  • What's going to happen on the Meego front at Intel Appup Application Labs on Wednesday?
• Get my name in all the cool parties in town, using one of the zillion...

Recently I went to a Constant Contact seminar in New Westminster, it seems to me that it is very easy to fall into a boring formula of sending the same newsletter each week. On another note, Constant Contact still has not figured out a way to embrace mobile with each email that is opened is not registered in their database, and most of their templates are not mobile friendly either.

I feel with social media marketing rapidly expanding to companies around the world, email marketing is not to be forgotten. There is incredible value in having a newsletter, promo, poll etc sent directly to somebody who is interested in your content.

Here are my top 3 ways to make sure that there is continued success with more subscribers and higher click-through rates.

1) Take advantage of those Raving Fanatics, the ones who open your email ever single time and go through your content. They are the ones who talk about you, that recommend you and there is a good chance they will offer you some...