Sticky or Spready and other hot mobile developer topics from CTIA
Sticky or Spready?
Sticky or Spready? Which would you choose? That was the premise for our hot UnPanel on mobile analytics at the WIPJam session at CTIA in San Diego on October 8, 2009.
The winner? Sticky, which measures the user engagement and satisfaction with a mobile application, was chosen by all three UnPanelists – Sean Galligan of Flurry, Jeff Wender of Nielsen and Mark Donovan of ComScore. My co-facilitator Seamus McAteer of Majestic Research agreed. The reason being you want an application to stick, for someone to want it, use it, and more importantly – pay for it!
Now that's not to say that being spready (hey, it was a Jam session) or viral isn't important. And a viral campaign is certainly needed to spread the word in a mobile marketplace that is getting increasingly noisy. But app developers need to first develop an application to meet a market demand (not a new story, but one worth repeating!)
The next question then was – how do you measure the sticky or spready...