Qualcomm’s Tips on How to Engage the Mobile Consumer
Leading up to our WIPJam, Day for Developers, on February 18th at MWC, we have asked a number of our WIPJam sponsors to write articles for our readers. This week, Qualcomm’s submission is provided by Mitch Oliver, Vice President of Ecosystem Development, Qualcomm Incorporated.
Five Ways to Engage the Mobile Consumer
Consumers have an expectation of control over their content. This paradigm is well established from their desktop experience, and will undoubtedly extend into mobile. Fueled by the prospect of ubiquitous connectivity and increasingly powerful networks, the always connected consumer has the opportunity to be in command of their own experience.
To a consumer, network and device barriers should be irrelevant. To engage them you must consider their content experience holistically, including but not limited to your mobile offering. Your best strategy for differentiation is to integrate your content into their overall experience – only then can you establish loyalty and...