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NOOK Developer will be sponsoring the first ever App Zone at the London Book Fair from April 16-18. With a vibrant and growing developer community, they offer tools and recommendations on how you can develop successful apps for the NOOK.
The NOOK Apps program provides the opportunity for you to reach a vibrant and growing community of mobile app users. The past year has shown us our users are ready and willing to pay for great content. While there are many apps that stand out from the crowd, the most successful companies and apps have several things in common.
• Apps appeal to our key demographic, which is unique among mobile gadgets – 70 – 75% female, many of whom are also mothers. Children’s apps, especially learning and development is a high focal point for NOOK Apps. While gaming is our most successful category, lifestyle, education, and other apps that enhance the experience of using the device, such as customizable backgrounds are immensely popular.
We've all had a couple of weeks to recover from the madness at Mobile World Congress now, and to help you to reminisce, here is a video recap of our biggest WIPJam ever:
We're all extremely thankful for everyone who came and jam'ned with us! Like us on Facebook to find more videos of the event!
Every month, we send out a great newsletter with tons of useful content for developers. If you don't receive it already, sign up now so you don't miss any more. Below is the intro letter, but click here to read the March newsletter in full.
We’re back from Barcelona! Where we had a BLAST!
With our biggest party and WIPJam EVER !!
For a very developery MWC with 19% of attendees from "development companies" !!
The multinational crowd always reminds me though of the fact that the "WIP brand" would do with a bit of clarification…
So here’s a quick guide, especially for those joining us:
We’re WIP and we are a bunch of WIPsters.. if you read this you are one too!
You probably know us for our events the WIPJams (of which WIPJam @MWC 2012 was the biggest with 1100 particpants!)
It wasn’t top secret information that BlackBerry was giving away PlayBooks to all those who attended their Developer's Conference and it was clearly one of the items that attributed to their 3 completely full sessions. Regardless, it was a good opportunity to let everyone know there is success in building on the BlackBerry platform, with 13% of devs making over $100 000.
Other stats included:
75 Million Subscribers and growing
164 markets supported and growing
14 languages supported and growing
Averaging 174 Million downloads per month and growing fast
Over 2 Billion downloads reached in January 2012
Over 60,000 apps available
As for BlackBerry 10 (not to be confused with BASIS' BBX), there was no new information. They just restated that it will support QNX native, Runtime for Android, HTML5 + Webworks and Adobe AIR. Here's their brief...
If you have attended one of our events in the past, there's a good chance you've picked up a copy of The Developer's Guide to the Galaxy, a great little book on navigating the basics of mobile development put together in conjunction with our friends over at Enough Software. The 10th (!!!) edition of the Guide has been released this week, and it's swelled to more than 200 pages covering a wide variety of topics and platforms.
We'll have hard copies this week at the WIPJam@MWC, but in the meantime, you can grab the PDF from our site. It's well worth keeping a copy around as a reference guide, particularly to give you an overview of new platforms you haven't used before, and to give you an idea of what they require and how their development environments and technologies differ.
And remember the point of the whole thing -- Don't Panic!
We were sitting around one time when Caroline said, "Hey, wouldn't it be great if there was something like the Developer's Guide, but for marketing?" She saw a lot of developers hungry for knowledge on how to market and promote their apps, and a lack of resources to help. So she got to work calling up friends and contacts, and got 15 contributors to come together to create this 100-page guide covering:
We're pleased to announce that our 4th Annual Developer Survival Guide is now available to download! There's a lot to cover at Mobile World Congress and we have all the best panels, events, and parties all highlighted for you!
On top of that, it's also our 5th year hosting WIPJam so we've learned a couple of tricks along the way that are also shared within the guide.
If you're more of a paper-kinda person, you will be also be able to pick up a physical copy at our sponsors' booths.
Thibaut Rouffineau joins HashBang.TV to talk Hack Days, the secrets of success for start up's, and the challenges for European companies vs American. Chris and James reflect back on Blackberry DevCon, discuss FourSquare's move into NFC, and spammy apps cross posting on social networks.
One of our biggest tips for first time MWCers is to bring a pair of comfortable shoes. Regardless of whether you're rocking crocs with socks or gucci loafers, by Thursday you'll be ready to give your feet a rest and compete for some great prizes with some coding! There are 3 hackathons at WIPJam that you can attend, each with their own twist, so choose to your strength and win some great prizes!
Best AppUp App for Windows - sponsored by Intel
How to Win:
Create a new app, or port your existing application to Windows to be sold through the Intel AppUp center – your Application needs to be submitted to the Store but due to time constraints, validation is not required
Prizes:
1st place: 1.000,00€ Amazon Voucher
2nd place: 750,00€ Amazon Voucher
3rd place: 500,00€ Amazon Voucher ASUS UX31E Ultrabook will be raffled amongst all individual developers talking part in the Intel AppUp category
The NOOK Apps program provides the opportunity for you to reach a vibrant and growing community of mobile app users. The past year has shown us our users are ready and willing to pay for great content. While there are many apps that stand out from the crowd, the most successful companies and apps have several things in common.
It wasn’t top secret information that BlackBerry was giving away PlayBooks to all those who attended their Developer's Conference and it was clearly one of the items that attributed to their 3 completely full sessions. Regardless, it was a good opportunity to let everyone know there is success in building on the BlackBerry platform, with 13% of devs making over $100 000.
