Must-read Report on the Mobile App Market
GetJar, one of the many app stores we track in the WIP App Store wiki, commissioned a really great report from well-known mobile analyst Chetan Sharma on the state of the mobile app market that’s a must read for anybody involved with mobile apps. It’s a free download, too, so there’s no excuse not to spend a few minutes with it.
Chetan says there were 7 billion apps downloaded in 2009, and he predicts this will boom to 50 billion downloads by 2012, including both paid and free apps. He says apps generated revenues of $4.1 billion from sales, advertising and virtual goods in 2009, and this will jump to $17.5 billion in 2012.
A few other choice bits in the comprehensive, 19-page report:
- More than a third of app downloads came from Asia, more than any other region.
- Paid apps are strongest in North America, with the continent generating more than half the global paid app revenues.
- Furthermore, the average paid app price in North America is $1.09, compared to just under 80 cents in...