How well do you know mobile users?
How much do you really know about mobile users? Often times we base development or marketing decisions on gut feelings, anecdotal evidence or widely held common beliefs, but how many of those are misconceptions. We Love Mobile, a marketing agency in the UK, has got an interesting post up highlighting 10 of the most common mobile misconceptions. While it’s fairly UK-centric, it’s worth a read wherever you are in the world to get you thinking about whether all the things you think you know about your user base are actually true.