Carnival of the Mobilists #248
It's my pleasure for WIP to host this month's installment of the Carnival of the Mobilists. For more than five years, the Carnival has sought to bring the best of mobile blogging to the forefront in every installment, and this month, we feature a few submissions from the month of April.
First up is an entry from Antoine RJ Wright titled Mobile Apps Are A Toxic Investment, in which he argues that for consumers, buying apps is a losing proposition as they are generally locked to a particular device and can't be transferred to another piece of hardware or a different user. It's an interesting perspective which might resonate with some consumers who believe that paying for a piece of software should come with some sort of lifetime, completely transferable license. But is that viewpoint out of sync with the hundreds of millions of consumers who seem to be happy to pay for an app, use it for a while, then move on? Take up the debate in Antoine's comments section.
Peggy Anne Salz sent over a couple of posts from her MSearchGroove blog, the first investigating what Amazon's doing in the mobile app space, in particular, with payments. The second is an interview with the head of strategy from mobile marketing agency M&C Saatchi Mobile. Particularly interesting are his views on metrics and conversions, and how the typical measurements don't translate well to mobile -- and how the marketing industry is coping with the change.
Next are a pair of Easter-related entries from Mobile Ministry Magazine, taking a look at Good Friday and Easter from a mobile perspective.
Finally, from the WIP blog, I'd like to highlight a couple of recent posts: our research into the pain of submitting to app stores for mobile developers, and the April edition of our App Store Report. If you're interested in or affected by the app store market at all, be sure to keep an eye out for our report each month, summarizing the info in our App Store Catalog and offering some analysis on a topic around it.
See you next month!