In-app purchases are blowing up, and now account for more than 70% of the revenues in the iTunes App Store, and account for a huge and growing chunk of revenues on other platforms as well. Business models with in-app purchasing (such as freemium, virtual goods and more) work a bit differently than paid downloads, and require you to design your app differently to get the best conversion rate and accrue the most revenues. There's a premium on lifecycle planning and management so you can keep your revenue streams alive and continually offer new value to your users in exchange for continued purchases.
Want to learn more? Join me as I moderate a webinar hosted by the Verizon Developer Community that will cover in-app purchasing and get you everything you need to know to get going with it in your apps. We'll cover:
- how to align your app design with in-app purchasing business models
- how to maximize your conversions and revenues
- best practices for implementing in-app purchasing
- tips and lessons learned from fellow developers
- and more!
Register now for the webinar, on Thursday May 17 from 2-3:30pm EST. If you can't make it, don't worry, we'll record it and make it available to you!