App Stores Are For Enterprise Users, Too
I had a chance to connect with Ojas Rege from MobileIron, a company behind one of the first enterprise app stores featured in the WIP App Store Wiki. While app stores are largely seen as a consumer-driven phenomenon, there's a lot of action growing around them in the enterprise space, too. Enterprises bring their own special set of needs and desires to app stores that are completely different from those of general consumers, and we'll be exploring this space in detail at our upcoming WIPJam at IT-Profits in Berlin on June 9.
Who is MobileIron?
MobileIron was created in 2007 and for a while went around asking enterprises about their needs around mobile. It quickly emerged that the smartphone was becoming more like a computer in terms of the activities, applications and data that was consumed and stored on the device, but with a significant exception: most phones are roaming outside the enterprise boundaries most of the time, and often do not belong to the enterprise directly, but...