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We released the latest edition of the WIP App Store Report last week, and in it, we take a closer look at the role aggregators are playing in driving up the number of app stores in the marketplace. We counted 94 app stores when we released the report, but the number in the wiki has already grown by one!

Aggregators play a huge role in the marketplace by supporting app store providers with a number of different models and services. From offering affiliate-based white-label web sites to end-to-end developer support and delivery, there's an aggregation model to suit almost anybody who wants to distribute apps. This may seem daunting for developers, but aggregators are also able to offer a wide reach through a single point of contact. For instance, through its Brew Distribution System, Qualcomm allows developers to potentially reach more than 50 operators with a single submission. On a smaller scale, other aggregators offer white-label web stores that reach across content niches...

August was a quite month on the travel front for the WIP team, and we can't say we didn't enjoy the break! But we are dusting off our suitcases and warming up our frequent-flyer cards, and are getting ready to head out on another round of travel to mobile events (as you may have seen in our last newsletter). What makes going to these events fun is getting to meet up with people like you, the WIP community, so if you're going to be at any of these events below, be sure to say hi.

And as always, while we're at events, Twitter is a great way to keep up with us:

• Caroline: @CarolineWIP
• Thibaut: @thibautR
• Carlo: @caaarlo

Where we are over the next few weeks:

• Sept 10-11, Over The Air, London (Thibaut) 
• Sept 13-14, AppNation, San Francisco (Carlo speaking)
• Sept 14, Nokia Developer Summit, London, (Thibaut)
• Sept 15, DEMO, Santa Clara (Carlo)
• Sept 15, Saskatchewan ICT Forum, Regina (Caroline speaking)
• Sept 15-17, Mobile Innovation Week, Toronto...

At our WIPjam in Barcelona Mark Curtis from Flirtomatic spoke about his "new feature introduction" routine... not quoting him in his exact terms it sounded a bit like this:

"Launch the feature on the site; wait 1 day, look at the response rates; IF very positive THEN keep; IF very negative THEN remove; if marginal THEN expand trial period;" 

Not the type of words you would typically associate with mobile apps.. yet mobile app development practices are changing, frequent updates distributed by the appstore, hybrid apps, cross-platform apps, absence of certification... 

And what a great subject for the opening  un-panel of our WIPJam @ OSIM!

To get ready for the event we'll publish interviews of developers talking about their development process for the next few weeks.

Enough of me, here's Sam Pickard from Datilo!

T : What is your latest app you wanted to talk to us about?

S :  The app, like the company is called Datilo.  It’s a contraction of date, time and...