Posted by Teresa on 11 February 2010
Leading up to our WIPJam, Day for Developers, on February 18th at MWC, we have asked a number of our WIPJam sponsors to write articles for our readers. This week, Qualcomm’s submission is provided by Mitch Oliver, Vice President of Ecosystem Development, Qualcomm Incorporated.
Five Ways to Engage the Mobile Consumer
Consumers have an expectation of control over their content. This paradigm is well established from their desktop experience, and will undoubtedly extend into mobile. Fueled by the prospect of ubiquitous connectivity and increasingly powerful networks, the always connected consumer has the opportunity to be in command of their own experience.
To a consumer, network and device barriers should be irrelevant. To engage them you must consider their content experience holistically, including but not limited to your mobile offering. Your best strategy for differentiation is to integrate your content into their overall experience – only then can you establish loyalty and...
Posted by Teresa on 08 February 2010
This week it is Martin Wilson from Indigo102’s turn to provide his take on a week in mobile. Here are some of the week’s highlights: “Location” is the topic for Ajit Jaokar of Open Gardens, who praises Nokia for going back to grass roots and believes Nokia is setting the agenda as an industry leader once again. Praise continues for Nokia as Dennis Bournique, at Wap Review, gives his views on the N900 and describes how he believes it represents the next generation of mobile browsing.
Our own Caroline Lewko interviewed industry veteran Francisco Kattan, from Alcatel Lucent, about the changing shape of mobile development. Kattan gives his views and demonstrates how Alcatel Lucent is firmly focused on supporting developers. This support is evident by their sponsorship of the WIPJam taking place February 18th at MWC App Planet.
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Posted by CarolineWIP on 05 February 2010
January 14th was a busy day of interviews for WIP! While Thibaut was in London, UK, interviewing GetJar; I was down in the Bay Area where I stopped by to have lunch with Francisco Kattan, Sr. Director Developer Ecosystem at Alcatel Lucent. I got a little lost and was late, but he graciously took the time to have this interview with me. He is a veteran in the mobile developer space, so I was particularly interested in his advice for mobile developers; but also to find out how a company like Alcatel Lucent, a traditional infrastructure player, was providing new opportunities for mobile developers.
Caroline: You’ve seen all sides of the mobile industry given your experience with Adobe, Openwave and now Alcatel Lucent; what has been the most significant change for mobile developers over the last few years?
Francisco: The last three years started a new era in mobile that elevated the stature of developers in the ecosystem. Devices are finally good platforms for consuming...
Posted by ThibautR on 01 February 2010
On the 14th of January, just a few days after CES, I interviewed Patrick Mork VP of Marketing at GetJar, talking about the appstore boom at CES, the notion of openness in the appstore world, and the latest developer portal Getjar are launching. So here’s a quick summary in words… but also the overall interview is available as a podcast, this is the first time we’re experimenting with audio so let us know what you think of it!
Download the whole podcast: 
WIP: CES has seen the launch of numerous appstores (as a reminder the AT&T AppCenter, Samsung Apps TV, Intel AppUp, YourAppshop) do you think the future of appstores lies in an increasing number of them in 2010?
Patrick: The future of appstores is a bit like throwing a rock in the air, it will likely come and crash down! There’s a rush towards appstores at the moment following the Apple success and the failure of operators in the content space. Running an appstore is difficult and I predict a majority of them will die in the...
