Blog

Sticky or Spready?

Sticky or Spready? Which would you choose? That was the premise for our hot UnPanel on mobile analytics at the WIPJam session at CTIA in San Diego on October 8, 2009.

The winner? Sticky, which measures the user engagement and satisfaction with a mobile application, was chosen by all three UnPanelists – Sean Galligan of Flurry, Jeff Wender of Nielsen and Mark Donovan of ComScore. My co-facilitator Seamus McAteer of Majestic Research agreed. The reason being you want an application to stick, for someone to want it, use it, and more importantly – pay for it!

Now that's not to say that being spready (hey, it was a Jam session) or viral isn't important. And a viral campaign is certainly needed to spread the word in a mobile marketplace that is getting increasingly noisy. But app developers need to first develop an application to meet a market demand (not a new story, but one worth repeating!)

The next question then was – how do you measure the sticky or spready...

WIP is pleased to announce a Marketing Partners with the Navteq LBS Challenge.

The NAVTEQ Global LBS Challenge is open – Register Now!

Enter your location-enabled app and you could win a share of a $10 million global prize pool

The NAVTEQ Global LBS Challenge is the premier competition in the wireless industry, inviting developers to build innovative location-based services (LBS) apps using NAVTEQ digital maps. Register now at www.LBSChallenge.com.

Why should I enter?

More exposure for your application:
Get the invaluable exposure needed to launch your app. Over 32% of post Global LBS Challenge finalists have received venture capital funding or launched commercially-distributed applications.
More prizes to win:
The global prize pool for this year's competition starts at a record $8.2 million USD in cash and licenses and is expected to grow. In addition, a number of special recognition awards will be given in different categories.
More platforms and devices to target:
Contestants may...

The Tamoggemon Content team treats us to an assortment of posts with a special emphasis on mobile marketing, mobile infrastructure and a welcome progress report on the WikiMobilePedia. It includes an article by mjelly entitled iphone appstore SEO – 12 ways to improve your iphone app ranking. A good read for all who are or will be selling applications on a carrier or device manufacturer store.

Tweet This Post

Launch of the App STore Wiki at ITU and CTIA

Came back from Geneva where I was 2 weeks ago for ITU Telecom World! And haven't had found to finish this blog… but here it is now! In a self admitted mixed bag of thoughts and things seen.

For those of you who cannot remember ITU Telecom World, it used to be the craziest / biggest / unmissable event in the telecom space! Well of course it was in 1999, we were all going to be wheeling in our personal optical cable behind us to get our necessary 100M/s dose of "bits"… Now we know better and have realized that carrying a mobile phone is much better than carrying a cable wheel… So the show had to rethink about itself… So the ITU Telecom World now concentrates a lot more on mobile than it has done before moving away from its fixed roots (can one have mobile roots ).

So it's all mobile.. It's all about cybersecurity… It's all about about governance and standards… it's all about ICT being a key driver for overall economic development...

Host Improbulus at A Consuming Experience guides us through this week's works by top mobile bloggers, with features about handsets, learning and lucre. Frequent WIPJam participant and discussion leader, Franciso Kattan, has 7 recommendations for developers on How to Merchandise Your App 2 Years Ai (after the iPhone), following CTIA, summarising key lessons for developers wanting to go mobile.

Tweet This Post

Following plenty of action at CTIA, Carnival #195 is at Always On Real-Time Access AORTA, where host Chetan Sharma describes the past week's mobile blogging as an eclectic mix of viewpoints. Check out Andrew Grill of London Calling's post where he delves into the world of mobile and social networking. He looks at taking social media mobile and how the growth in social networks will drive mobile internet usage.

Tweet This Post

This week Tsahi Levent-Levi of Radivision VoIP Survivor hosts from Israel. He sums up Carnival #194 saying the best thing about it was the variety, of both content and medium, with regular posts, guest posts, interviews, presentation a round up and even a podcast. It also includes a post from WIPJam on the Ideal Apps Store and a blog for the WIPJam taking place on October 8 at CTIA!

Tweet This Post

Is the idea behind these postst that each time a blogger comments on one of his favorite links? Even though I am not too familiar with the developer scene I did see some well known names like Qualcomm which provided the processort for among other the Samsung Omnia? However the link that is about Blacberry and the bakery does not seem to work.

We are pleased to bring you an interview with Erik Starck, Community Manager, Developer World, Sony Ericsson. Sony Ericsson is a Developer's Choice sponsor at WIPJam @ CTIA taking place on October 8th in San Diego.

1. What's the biggest change you've seen in the industry as a whole?
Definitely the move over to open source platforms. That changes the logic behind innovation creation. As it drives the cost of the platforms down it moves the resources of the entire industry over to applications and services.

2. What are the biggest changes you've seen in mobile development specifically?
Well, as a consequence of the above application developers are in a better spot than ever. The playing field has been leveled between developers, carriers and device manufacturers. It's a better time than ever to be a mobile developer.

3. It's pretty tough for small mobile development companies to survive on just one device and/or one market. What's your advice to our mobile developers for growing a...

The theme at Over the Air 2009 for WIP this year was Appstores, to accompany the launch of the Appstore inventory wiki.

Caroline opened the event with a keynote on titled "It's raining appstores", where she went through the characteristics of various appstores and discussed revenue making strategies in this increasingly complex world.

On the second day I organized a quick session " Draw me your ideal appstore"…

Despite the lack of sleep and thanks to the famous Kit-Kat/Snickers/Twix combination we ended up with a rather interesting ideal appstore!

Thanks to Rafe, Andrew, Chris and ??? for their great participation!

The Ideal appstore (click to zoom)

Of course it might look a idealist, abstract, gibberish if you come fresh at it. So here are a few directions of reflexions that we explored and on which we would most welcome your opinions:

• Blackbox appstores are inefficient for developers: companies of 20 people now have to dedicated 1 person to do appstore certification and placement!...