Orange App Shop
Tags:
orange, android, sonyericsson, nokia, sony ericssonLaunch Date:
December 09, 2009
Parent Company:
Orange
Overview:
Orange App Shop is an easy way for millions of people to discover, buy, use and manage your apps, games, ringtones and wallpaper.
It’s a retail store managed by Orange and promoted by every global market that selects your apps for its customers.
Each app can be accessed, downloaded and launched in one click – and the cost is added straight to the customer’s Orange bill.
That’s it, simple.
To encourage developers to submit applications, Orange is offering,
• FREE testing of mobile applications.
• FREE 1-2-1 technical and commercial support from Orange Partner’s technical and business development teams.
• There is no cost associated to submitting your application for consideration.
• Once an application is accepted and commercialised in the Application Shop, the revenue generated will be split between the developer and Orange.
• Developers will get a streamlined commercial settlement process including daily online sales reports.
• Orange Partner manages sales, marketing, and distribution via the different sales channels.
• Speedy commercialisation turnaround.
App Store Stats and Facts
Countries Served:
France
Potential Reach:
144 million
Number of Users:
144 million
Number of Apps In Store:
10,000 (Feb 2010)
Number of Downloads to Date:
Undisclosed
Pricing Options:
Free, Paid
Pricing Notes:
The upper limit for apps in the Orange UK Shop is £10
Consumer Site URL:
http://www.orangepartner.com/site/enuk/mobile/application_shop/p_application_shop.jsp
Developer Submission Facts
OS and Runtimes Supported:
Android / Java / Symbian / soon Blackberry
Devices Supported:
Varies from Samsung, HTC, Sony Ericsson, LG, Nokia etc…
Time to Market (stated time from submission to publication):
Undisclosed
Program Joining Fee:
Free
Application Signing Fee:
Free
Revenue Share %:
70%
User Billing Notes:
Credit Card or Orange Monthly Bill (SIM Card)
App Store Developer URL:
App Submission Info
Special Characters ($, &, @) Allowed In Title?:
Yes
Version Number Required?:
Yes
Multiple Content Categories Allowed?:
Yes
Category of Apps:
Just for Fun, Phone Magic, Astrology Zone, Orange services, Men’s Zone, Books & recipes, Themes & Personalisation, Messaging services, Health & Fitness, Quizzes/Trivia, Travel guides
Use of Tags:
Yes
Target Only Beta Testers?:
Yes
HTML Allowed in Description?:
Yes
Are multiple languages supported?:
Yes
Thumbnail used?:
Yes
Are screenshots used?:
Yes
Can different versions of an app be served to different OS versions?
Yes

