Contact Info

iPhone App Store

Tags:
[55] iphone iphone [1027] apple apple [1031] itunes itunes [959] ipod touch ipod_touch [1193] ipod i

Launch Date:

June 27, 2008

Parent Company:

Apple

Overview:

The Apple App Store is a service for the iPhone, iPod Touch and iPad created by Apple Inc which allows users to browse and download applications from the iTunes Store that were developed with the iPhone SDK and published through Apple. They are available to purchase or free of charge, depending on the application. The applications are downloaded directly to iPhone or iPod Touch. The App Store is also available within iTunes. The App Store is accessible from the iPhone and iPod Touch via an iPhone OS application by the same name.
With over 100000 applications and 3 billion downloads to date the App Store is the biggest mobile device application store, but is only available for the iPhone and iTouch.

App Store Stats and Facts

Potential Reach:

~120,000,000 iPhone + iPod Touch + iPad(Sept 2010)

Number of Users:

~120,000,000 iPhone + iPod touch + iPad(Sept 2010)

Number of Apps In Store:

300,000 currently available (Dec 2010)

Number of Downloads to Date:

15 billion (July 2011)

Pricing Options:

Free, Paid, Ads, In-App Purchases

Content Focus:

General

Consumer Site URL:

http://www.apple.com/iphone/apps-for-iphone

Developer Submission Facts

OS and Runtimes Supported:

Objective C

Devices Supported:

iPhone, iPod Touch, iPad

Time to Market (stated time from submission to publication):

Undisclosed

Program Joining Fee:

$99, $299 for Enterprise

Application Signing Fee:

Free

Revenue Share %:

70%

User Billing Notes:

Credit Card on iTunes account

App Store Developer URL:

http://developer.apple.com/iphone/program/

App Submission Info

Special Characters ($, &, @) Allowed In Title?:

Yes

Version Number Required?:

Yes

Multiple Content Categories Allowed?:

Yes

Use of Tags:

Yes

Target Only Beta Testers?:

Yes

HTML Allowed in Description?:

Yes

Are multiple languages supported?:

Yes

Thumbnail used?:

Yes

Are screenshots used?:

Yes

Can different versions of an app be served to different OS versions?

Yes