Contact Info

Blackberry App World

Tags:
[1791] blackberry app world blackberry_app_world [75] blackberry blackberry [384] rim rim

Launch Date:

April 01, 2009

Parent Company:

BlackBerry

Overview:

BlackBerry App World is an application distribution service and application by Research In Motion (RIM) for certain BlackBerry devices. The service provides BlackBerry users with an environment to browse, download, and update third-party applications.
Customers in 18 countries across the global can take advantage of App World, with application pricing ranges from free to a maximum of $999, developers take an 70% share of the revenue.

Update (June 16, 2010) App World 2.0
Search Function: Searching for apps in version 2.0 of the App World is drastically improved and should return more relevant and better results.
Carrier Billing: A user will be able to put charges on their credit card or carrier bill instead of paying through PayPay (although PayPal will still be supported).
BlackBerry ID: A user will be able to create a BBID so they can transfer and access their apps should they ever change to another BlackBerry smartphone.
QR Barcodes: Vendors and developers will be able to create a barcode for their product in the BlackBerry App World (2.0) that a user can scan and then be directed to the download page.

App Store Stats and Facts

Countries Served:

Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, France, Germany, Ireland, Italy, Luxembourg, Mexico, Netherlands, Portugal, Spain, United Kingdom, United States

Potential Reach:

~ 35 Million (Sept 2010)

Number of Users:

~ 35 Million (Sept 2010)

Number of Apps In Store:

17,000 (Dec 2010)

Number of Downloads to Date:

1 billion (July 2011)

Pricing Options:

Free, Paid, In-App Purchases

Pricing Notes:

Tiers increment by $1 United StatesD from $2.99 to $19.99 Tiers increment by $10 United StatesD tiers from $19.99 to $99.99 Tiers increment by $50 United StatesD tiers from $99.99 to $599.99 Tiers increment by $100 United StatesD tiers from $599.99 to $999.99

Content Focus:

General

Consumer Site URL:

http://www.blackberry.com/appworld

Developer Submission Facts

OS and Runtimes Supported:

BlackBerry® MDS Runtime (Ending Dec 09 and integrated intoJava), Blackberry Widgets

Devices Supported:

All BlackBerry devices:  Bold, Curve, Storm etc.

Time to Market (stated time from submission to publication):

Undisclosed

Program Joining Fee:

No

Application Signing Fee:

No

Revenue Share %:

70%

User Billing Notes:

PayPal, Credit Card, Carrier Billing

App Store Developer URL:

http://www.blackberry.com/developers/appworld

App Submission Info

Special Characters ($, &, @) Allowed In Title?:

Yes

Version Number Required?:

Yes

Multiple Content Categories Allowed?:

Yes

Category of Apps:

Business, Entertainment, Finance, Games, Health & Wellness, IM & Social Networking, Maps & Navigation, Music & Audio, News, Photo & Video, Productivity, Reference & eBook, Shopping, Sports & Recreation, Travel, Utilities, Weath

Use of Tags:

Yes

Target Only Beta Testers?:

Yes

HTML Allowed in Description?:

Yes

Are multiple languages supported?:

Yes

Thumbnail used?:

Yes

Are screenshots used?:

Yes

Can different versions of an app be served to different OS versions?

Yes